The Corporate Connect - Mr. Sachin Shilavat

Corporate Relations Committee, SIMSREE organized a Corporate Connect session on 31^st October with Mr. Sachin Shilavat. Mr Shilavat is currently Head-Motor and Automotive alliances at Reliance General Insurance Company Ltd with a vast experience of more than 15 years in General Insurance(Retail & Bancassurance), FMCG- Retail/ Institutional sales, Insurance- Retail, Alternate Channels, Direct channels, Channel management, Automotive Alliances.

Mr Shilavat spoke on the evolution of the insurance industry from the time when customers had to wait in long queues for an insurance to the current where getting an insurance takes only a few minutes. The insurance industry, like any other, has grown massively with the entrance of many private players into the picture as oppose to the presence of only government institutions initially. He emphasized that only product innovation and technology can prove to be a differentiating factor when there are so many companies targeting the same customer base and with an increased level of awareness about the different products among the customers. Although the government is trying to encourage people to get automotive insurance, a lot more needs to be implemented in terms of execution of regulations  in order for people in general to understand the importance and necessity of having an insurance. Till then the companies will find it difficult to reach to a wider base of customers especially in reaching the two wheeler vehicle insurance customers in rural areas. Any other effort by any company in increasing the awareness about insurance product would be seen as a strategic move to enhance product sales. He also spoke about his professional journey in the varied industries and his learning from them. He concluded by stating that a marketing personnel needs to show ownership of the business he/she is selling and take complete responsibility for the job.

The session provided students valuable insights in the insurance marketing sector. We would like to thank sir for his valuable time and knowledge sharing with our students.