Saturday, January 4, 2014

Guest Lecture on “DIGITAL MARKETING” by Mr. Gaurav Sharma

On 4th of January, 2014 Corporate Relations Committee, SIMSREE organised a guest lecture for the first year students. The Guest Lecture was conducted by Mr. Gaurav Sharma, General Manager for Digital and Mobility at Omnicom Media Group, which is the media services division of Omnicom Group Inc., one of the “Big Four Agency” companies globally. Prior to joining Omnicom Media Group, Sir has worked as Regional Head for Digital Ad Sales at Disney UTV. Sir has also worked with likes of Media2Win, C2W Digital and Sony BMG. On this occasion, Sir addressed students on the topic: ‘Digital Marketing and its Magic’.

Sir began the session by briefing students about 'The World of Digital Marketing' with the help of examples like online banking, online coupons, e-library and Instant Messengers. He cited a few statistics to explain how mobile internet usage overpowered desktop internet usage in 2012.

Sir explained the use of Digital Marketing by various brands like Titan, Red Bull, Tesco, McDonald’s, Britannia, Burger King, ICICI Prudential Life Insurance, VERTU, Evian and Volkswagen with the help of various engaging videos. He shared interesting insights explaining the effective use of social media to reach the masses. Apart from the use of Digital Marketing by various brands, Sir also stressed on the Digital Campaign by Mr. Barack Obama in 2012 and the use of Digital tools and Social Media for bringing about Jasmine Revolution in Tunisia. 

While talking about Digital Marketing, Sir also gave 15 Commandments that could be applied while pitching and commencing sales. He explained them with the help of snapshots and videos from Hollywood movies. He also suggested various Career Opportunities that MBA students can look up to in the field of Marketing. Some of the options highlighted were Sales, Content Writing, Programming, Designer, Client Servicing, etc. 

With his immense knowledge and understanding, Sir addressed various doubts of students on Digital Marketing and its reach. The lecture will not just benefit students in understanding Digital Marketing but also exploring the various career opportunities that they could look forward to in near future.

SIMSREE is indeed thankful to Mr. Gaurav Sharma for visiting the campus and sharing his valuable insights with the students.


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