The Corporate Connect – Mr. Heramb Ranade

‘The Corporate Connect’ continued going from strength to strength, this time having a freewheeling session with Mr Heramb Ranade, Chief Marketing Officer- Tikona Digital Networks Pvt Ltd. He has been the Senior Vice President at Reliance Communications and has also worked with Tata Lucent Technologies as Deputy General Manager.

The session was held at Mr Ranade’s office on 24th of October 2013. The session started with technicalities of internet broadband. Mr. Ranade enlightened the students with an overview of the different technology platforms used to deliver Broadband. He shared some more titbits regarding Tikona Digital networks being a pioneer in deploying eco-friendly small cells which operate at a fraction of the power required by conventional cells/ base stations besides needing zero floor space to mount the equipment.

Mr Ranade discussed about the service industry in general and quoted ‘In service industry customer experience is the final product.’ He went on to explain how Tikona is working towards improving customer experience and customer satisfaction. Sharing his perspective about the marketing strategies, Mr Ranade explained the importance of digital marketing in today's webbed world. According to him digital advertisements, on-line presence of the brand, social media engagements and on-line reputation management are key for successful digital marketing. Talking about the continuously changing landscape of technology in the broadband sector, he explained about the roll-out of 4G services in India.

Mr Ranade also briefed the students about the ‘Go-to Market Strategies’ and how ‘disruptive offers’ can create new market and go about changing the business conditions for an organization. When questioned about the best strategy for laying out the infrastructure for broadband services, he explained about the pros and cons of leasing & owning the infrastructure and its effects.

Mr Ranade said that mobile phones with a customer base of about 900 million users can be a great medium for advertisement. When questioned about competition from already established players, he mentioned that such competitions can change the dynamics of the market and prove healthy for the industry as a whole. He also discussed about the innovations in the services offered and the pricing strategies along with the factors involved in it. He concluded the session by giving insights on the government policies and its impact on the sector.

We at SIMSREE are obliged to Mr. Heramb Ranade for giving students an opportunity to interact with him and look forward for more such sessions by him.