Guest Lecture by Mr. Sandeep Zutshi

We were delighted to have Mr. Sandeep Zutshi, founder of Ascentaz Consulting Ltd. and alumnus of 1994 batch at the campus for a guest lecture.

He delivered an engrossing session on sales and marketing with special focus on the FMCG sector. He had the audience in splits over his anecdotes of life as an MBA fresh out of B-school. Mr. Zutshi touched upon various topics like B2B and B2C marketing, the difference between sales and consulting, typical challenges in the retail supply chain etc. The session was highly interactive, with students posing him questions covering the whole gamut of marketing, including brands and brand loyalty, prime time advertising, marketing for SMEs, entrepreneurship and consulting. He peppered his answers with real life examples from his personal experiences as well as from the industry. 

The students took in his insights accumulated over his rich work experience and benefited a great deal from the knowledge gained.