Tuesday, November 24, 2009


What is Branding?

Recently i came across an interesting definition of branding.
It said branding is a process of saving time because once your product/company is a brand you don't have to waste time in selling your product because the product will sell itself as it's a brand

Krunal B. Desai
General Secretary


I Came across this very interesting term called Brand Evolution which means rejuvinating your brand which already exists.Like for example Videocon..It not only changed it's logo but also rejuvinated it or for that matter godrej.This is not just restricted to marketing but also your products need to be rejuvinated like in the case of videocon they are now entering the mobile phone market.

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