Workshop on Digital Marketing

On 15th February 2013, SIMSREE students got an opportunity to attend a workshop on Digital marketing conducted by speakers from Softpro. Softpro is an Internationally reputed Computer Training Institute of Mumbai, with over 15,000 student base and 20 years of reputation for imparting Quality Education in 43 different Computer Courses: Professional, Short term, Career driven, Job & Business Oriented courses for Students, Professionals, Businessmen, Homemaker, as well as for entire family in the field of Office Automation, Digital Marketing, Msoffice, Advance Excel, Internet Technology, Web Designing Courses, Graphic Designing, Autocad Training, 3D Max Training. It is a IT Training & Web Designing Company, established since 1992, with Offices at 3 prime locations of Mumbai: Fort, Dadar & Andheri. 

Mr. Dipen Mashru accompanied with Mr. Akshay from the institute had come over to conduct the workshop. Mr. Akshay, who mainly conducted the workshop, has over 12 years of experience working in the technology industry delivering world leading technology solutions across a range of business sectors. He has recently launched a Search Engine Optimization platform to top blue chip companies which provides a suite of SEO, SMO applications. Furthermore, he head's a SEO & Web Designing Company in his free time. He is one of the pioneers of Digital Marketing Training Institute. 

The knowledge of about 50 hours was tried to cover in brief within 3 hours by the speakers. The contents of the workshop revolved around marketing, digital marketing, SEO, SMO and off page and on page optimization. 

First the speaker began with Search Engine optimization and explained to us that how it is useful to make our product/ service more visible through the organic search. Then he explained the difference between off-page and on-page optimization. He covered topics like web-directory, classifieds, social bookmarks and viral marketing. He also spoke about internal linking, header tags and picture optimization. 

The world moves online and Digital Marketing principles are being adopted everywhere. So the importance of social media is increasing. Almost the entire chunk of potential customers of many brands is seen active on Facebook, Twitter, Linkedin, Pinterest etc. So it has become very important for the brands to grab their attention there and increase visibility through those sites. This makes the Social media optimization very apt in today’s brand conscious world. The speaker thus gave us insights about the ways to market on social media sites, Google ad-words, and concept of pay per click. This was followed by an introduction to display and search networks, geo-targeting, Facebook analytics, twitter analytics. He also elicited the importance of Google analytics which is for free and can help us to obtain the details of visitors, bounce rates, filters, etc 

While telling us about affiliate marketing, he told us that it is used for promoting other brands and earn commission if sale is made; it is done by using a special link code. In this way both the advertiser and publisher are benefited. E-mail marketing, Google Ad-sense account creation and display targeting were a few other related things we learnt about. 

In this way these three hours of the workshop opened up a wide horizon for the students to learn and also left us curious encouraging us to learn more. The session was very informative and interesting and we look forward to more such sessions.