Guest Lecture by Ms. Monica Tata

The Corporate Relations Committee, SIMSREE was honoured to have Ms. Monica Tata as a

guest lecturer on the campus on 23rd July 2015. Ms. Tata who has over 25 years of

experience in the industry gave her insights about the Media and Entertainment industry.

She has been featured in the ‘Next 30’ most powerful women to look out for in 2010 and

was also featured in the top 50 influential women in media, marketing and advertising by

IMPACT in 2012 and 2014.

Ms. Monica Tata spoke about her splendid journey in the industry. Ma’am started her

career in the Dalmia group and quickly went on to win the Star Sales person award in 1991.

After her stint as a sales person, she made a career shift to advertising within the same

company, and then began her splendid journey in the industry.

She also spoke about how STAR changed the way Indians viewed television entertainment.

She was the second employee of STAR in India and worked as part of the leadership team at

STAR and was instrumental in increasing sales, effective negotiations, profit and loss

analysis and strategic implementation of business operations. After working in STAR, she

moved on to work with HBO and served as a Managing Director and was responsible for the

launch of HBO Defined HD that led the way in airing  popular series like Game of Thrones,

Better Call Saul, etc. Ms. Tata then discussed in depth about TRPs and advertising sector in

India.

The overall session was very engaging, as students asked many questions related to the

industry and Ma’am answered all the questions patiently. Ms. Tata reiterated the fact a

number of times, that follow your dreams through crests and troughs of life. We thank Ms.

Monica Tata for taking time out and sharing her knowledge and thoughts with the students.