Literathon’14

Literathon is the flagship literature event of SIMSREE, organized by Sydenham Management Review (SMR) Committee. Literathon’14, sponsored by Leadstart^TM publishing, was organized on 23^rd February, 2014 in the Sydenham Management Excellence Center at SIMSREE.

It comprised of two events: -

1.       Acumen: Acumen is a research paper writing competition which aims at providing a platform for young management students to present their ideas and views to the business community.

2.       Bibliophilia: A book review competition which gives young management students a way to showcase how a thought provoking book has imprinted their minds.

Inauguration ceremony of Literathon started at sharp 9:00 AM in a packed auditorium, first with the national anthem. It was followed by the traditional lighting of the lamp by our dignitaries Mr. Suresh Nimbalkar - Senior Vice President, Hansa Research, Mr. Ninad Karpe – CEO, Aptech and Professor Agnello Menezes – Economics, St. Xaviers College, who were also the judges of Acumen. The inauguration ceremony ended with a short video showing a glimpse of the activities conducted at SIMSREE to the audience.

Acumen was the first event. The finalists for Acumen were from JBIMS, SIMS, IIM-I, IIM-L and NMIMS. Each team tried to showcase their research to the esteemed jury. The research papers covered different fields of management viz. Marketing, Finance, Operations and HR. The presentations were followed by a Q&A round, where the jury not only asked insightful questions, but also suggested future avenues to the teams for their research.

Finally the team from SIMS (Mr. Atish Bakhru and Ms. Shivani Sharan) emerged victorious, their topic of research being ‘Customer Perception Analogy for In-store retail vs. Online Retail of same electronic company’.

Team from JBIMS (Mr. Manish Tewani and Ms. Ajita Ranade) finished a close second with their paper ‘Revamping the Sales and Marketing Strategy for the Indian Pharmaceutical Industry’. The dignitaries were especially pleased by the effort put in by the students and also advised them to use such analytical skills in all walks of life.

The jury then shared their experience and feedback about the papers and the event with the audience. Acumen ended with the prize distribution to the winners which included cash prizes and books from our sponsors.

Post-lunch, Bibliophilia started with the same pomp and fervor as Acumen. The judges for Bibliophilia were Dr. Ambi Parameswaram - Advisor and Former CEO, DraftFCB Ulka, Ms. Anjali Kriplani – Author “Never Say Never” and Prof. Leslie Rebello – Director at LRMEI & L.R. Associates. Teams for Bibliophilia were from institutes like SIMS, SIMSR, PUMBA and SIMSREE.

After the presentation and a grilling Q&A Round the winner was Ms. Harsha Dharmaskar, who reviewed the book ‘1984’ by George Orwell and the runner-up was Mr. Ayush Samantroy, who reviewed ‘For God’s Sake’ by Dr. Ambi Parameswaram, both from SIMSREE. The jury was impressed by the details with which the books were reviewed and the intuitive way in which various management concepts were explained citing examples through the books. With the feedback from panelists and prize distribution to the winners, Bibliophilia and in turn Literathon’14 signed off a successful completion of its 3^rd year and with plans of becoming bigger and better in the form of Literathon’15.

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Literathon 2013

The 'Sydenham Management Review' (SMR) committee of Sydenham Institute of management Studies, Research and Entrepreneurship Education has successfully organised and completed Literathon 2013 on 19th Feb. Literathon is an intercollegiate literature event. The SMR committee's objective behind organizing such event was to encourage future managers to improve their reading and writing skills. The event had two competitions Bibliophilia (Book Review) & Acumen (Research-Articles Writing). Students from different parts of the country participated in Literathon where their business acumen was put to test. 

The event’s highlight was the presence of eminent industries personalities, Key note speaker: Mr Vikram Sampat, VP - Business Strategy, Reliance Industries Ltd. – Polyester Chain. 

Mr Vikram Sampat elicited his life experience and connected it with the importance of reading and writing in one life to become a successful manager. 

Bibliophilia (Book Review competition) 

The participants had to select a book, from the list of books given, for review and submit a book review document. This part is the crux of the review. Here, a candidate should do his/her own research to discuss the theme, assess the author’s ability to express the theme and provide an opinion of the book. It was indeed a delight to see Mrs. Reva Prakesh – CEO, Verite HR Consultants, Mr. Kapil Mehra – Director (Business Development); Kyori Oremin Limited and Mr. Vipul Saxena – Group Head HR at Ashapura Industries guide the budding managers on the intricate details of Book Review. 

The stars of Bibliophilia were Jahnavi Vihari from Welingkar Institute of Management and our own SIMSREE-ite Tanvi Vedak 

Acumen (Research-Articles Writing) 

Acumen - an article writing competition aimed at providing a platform for young management students to present their ideas and views to the business community. Acumen presents an opportunity to pen one’s ideas and thoughts on some of the interesting themes across all verticals of management in the form of articles. 

The event was graced by Mr Alok Churiwalla - Managing Director at Churiwalla Securities Private Limited, Dr Samantha Rudra – Global Head at VFS and Mr. Hemanth Dande – President at Raptakos, Brett & Co. Ltd. 

SIMSREE again witnessed victory with Vernon Fernandes & Mughda Phatak bagging the first prize and Dhruv Talwar & Abhishek Choudhary from SIBM, Pune bagged the runner’s-up position. 

SMR’s Literathon’13 saw participation from esteemed colleges and presence of industry dignitaries that made the event a grand success.

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