Literathon is the flagship literature event of SIMSREE, organized by Sydenham
Management Review (SMR)
Committee. Literathon’14, sponsored by LeadstartTM publishing, was organized on 23rd February, 2014 in the
Sydenham Management Excellence Center at SIMSREE.
It comprised of
two events: -
1.
Acumen: Acumen is a research paper
writing competition which aims at providing a platform for young management
students to present their ideas and views to the business community.
2.
Bibliophilia: A book review competition
which gives young management students a way to showcase how a thought provoking
book has imprinted their minds.
Inauguration
ceremony of Literathon started at sharp 9:00 AM in a packed auditorium, first with
the national anthem. It was followed by the traditional lighting of the lamp by
our dignitaries Mr. Suresh Nimbalkar
- Senior Vice President, Hansa Research, Mr. Ninad Karpe – CEO, Aptech and Professor Agnello Menezes – Economics,
St. Xaviers College, who were also
the judges of Acumen. The inauguration ceremony ended with a short video
showing a glimpse of the activities conducted at SIMSREE to the audience.
Acumen was the first event. The finalists for Acumen were from JBIMS,
SIMS, IIM-I, IIM-L and NMIMS. Each team tried to showcase their research to the
esteemed jury. The research papers covered different fields of management viz.
Marketing, Finance, Operations and HR. The presentations were followed by a
Q&A round, where the jury not only asked insightful questions, but also suggested
future avenues to the teams for their research.
Finally the team
from SIMS (Mr. Atish Bakhru and Ms. Shivani Sharan) emerged victorious,
their topic of research being ‘Customer Perception Analogy for In-store
retail vs. Online Retail of same electronic company’.
Team from JBIMS
(Mr. Manish Tewani and Ms. Ajita Ranade) finished a close
second with their paper ‘Revamping the Sales and Marketing Strategy
for the Indian Pharmaceutical Industry’. The dignitaries were especially
pleased by the effort put in by the students and also advised them to use such
analytical skills in all walks of life.
The jury then
shared their experience and feedback about the papers and the event with the
audience. Acumen ended with the prize distribution to the winners which
included cash prizes and books from our sponsors.
Post-lunch, Bibliophilia
started with the same pomp and fervor as Acumen. The judges for Bibliophilia
were Dr. Ambi Parameswaram -
Advisor and Former CEO, DraftFCB Ulka, Ms. Anjali Kriplani – Author
“Never
Say Never” and Prof. Leslie
Rebello – Director at LRMEI & L.R. Associates. Teams for Bibliophilia
were from institutes like SIMS, SIMSR, PUMBA and SIMSREE.
After the
presentation and a grilling Q&A Round the winner was Ms. Harsha Dharmaskar, who reviewed the book ‘1984’ by George Orwell and
the runner-up was Mr. Ayush Samantroy,
who reviewed ‘For God’s Sake’ by Dr. Ambi Parameswaram, both from SIMSREE. The jury was impressed by the
details with which the books were reviewed and the intuitive way in which
various management concepts were explained citing examples through the books.
With the feedback from panelists and prize distribution to the winners,
Bibliophilia and in turn Literathon’14 signed off a
successful completion of its 3rd year and with plans of becoming
bigger and better in the form of Literathon’15.
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