The Corporate Relations Committee Sydenham Institute of Management
Studies, Research and Entrepreneurship Education (SIMSREE) organised a guest
lecture Mr B V Rao, News and Media Director at Reliance Industries Limited, who
graced our campus with his presence on 15th November,
2014. He has over 30 years of experience in the industry, having worked as
editor, group editor and also been an active visiting faculty at MICA and
Symbiosis Institute of Media and Communication.
The session started with an active discussion on some “housekeeping
tips” which had the students in splits, following which there was an active
discussion on the current state of news and media, the stars of TV media
including names like Barkha Dutt, Arnab Goswami , Markandeya Katju, Rajedeep
Sardesai amongst others, leading up to the business of news and media. He
talked about the state of creativity and flow of idea in the media industry.
There are innumerable TV channels, Magazines and newspapers in circulation
today. While trying to survive in this competition of getting the highest TRPs
and engaging the viewers for longer times, channels are losing out on
creativity of its content. While discussing this current state, he mentioned
that there is not dearth of talent but the medium has become too big for the
message. For TV, it’s turning out to be a battle for content which is turn
taking its toll on the art of journalism
The session slowly steered towards the things we can expect with the
advent of technology and digital media, and how we can hope for a real turn
around in the way things are run in the industry.
The interactive
session helped the students gain a lot of insight into the business of news,
stars of the media industry and the way forward. Sir encouraged open
discussions and answered all the questions very patiently. We thank him for
sharing his knowledge and thoughts and look forward to having further
interactions with him.
1 comments:
then before now once more
Post a Comment