Coffee With Alumni - Ms. Nafisa Thingna

 "Enjoy your work thoroughly. If you don’t wake up every morning with a spring in your step, looking forward to your work, you are in the wrong job.” 

The most resounding of many valuable messages that were given by Ms. Nafisa Thingna (Vice President at The Times of India) , alumna of the 1984 batch. The occasion was the second edition of 'Coffee with Alumni' organized by the Alumni Committee on 28th January 2014, and the venue was the swanky office of the Times Group in Lower Parel. With an experience of over 27 years with the Times Group and the enthusiasm of a newly joined employee, Ms. Thingna tackled a range of questions, routine and controversial alike with great aplomb.

The interaction started with Ms. Thingna introducing her background and covered a wide array of topics that included pricing of advertisements, the structural intricacies of advertisements, impact of digital on print media, brand initiatives of the Times Group, Intellectual Properties, Censorship and Innovative Advertising among other topics. Ms. Thingna also elaborated on Media NET and Brand Capital, two of Times Group’s major offerings to clients which help differentiate them from their competition. One of the most interesting areas of discussion was the strategy behind Mumbai Mirror and how it was an attempt to kill two birds with one stone by bumping off competition as well as creating another price point for advertising.

As the session came to a close, Ms. Thingna gave the students a four point mantra to live by - Passion, Commitment, Enjoyment and Knowledge. Every student enjoyed the interaction thoroughly and benefited immensely from the same.