The Asia Pacific International Conference

6 participating countries, hosted at SIMSREE

SIMSREE shines at B-School Awards

Another 6 feathers added to SIMSREE's already well adorned hat when the institute bagged accolades at Dewang Mehta and Dainik Bhaskar Awards

Guest Lecture by Lord Meghnad Desai;

A phenomenal Guest lecture by a celebrity economist in the institute campus

SIMSREE Annual Finance Summit FISCUS'13

SIMSREE had the honour of having Mr. Seshagiri Rao – the JMD and group CFO for JSW Steel , on Campus for FISCUS'13 organised by the Finance Forum

SIMSREE Foundation Day

30 glourious years in the field of education

SIMSREE Annual Finance Summit FISCUS'12

SIMSREE had the honour of having Dr.Subir Gokarn, Deputy Governor RBI on Campus for FISCUS'12 organised by Finance Forum.

SIMSREE Students meet US First Lady, Mrs. Michelle Obama

The winning SIMSREE team consisted of Akanksha Sharma, Michelle Rodrigues, Akanksha Bhalla, Upasana Koul and Pratik Mittal.

Sankalp'13

SIMSREE had the privilege of having Mr.Vishwas Nagre Patil,IPS officer and addl. Commissioner of police (West zone)on campus for Sankalp'13 organized by the SSR committee

SIMSREE Students win Dandekar trophy 2011

Michelle Rodrigues and Clitus Fernandes, have won the prestigious Dandekar Trophy 2011 presented by the Bombay Management Association.

Saturday, August 14, 2010

Dr Welukar at SIMSREE

Dr. Rajan Welukar, Vice Chancellor of University of Mumbai and the ex-director of SIMSREE, greeted the batch of 2010-2012 at SIMSREE yesterday. In his first visit to the campus after becoming the Vice-Chancellor Dr. Welukar shared some of his plans for the Mumbai University in the years to come. It is his vision to make Mumbai University more student centric and have a great level of student involvement in all activies. Talking about his role as a Vice-Chancellor he said, "I do not want to lead the University of Mumbai. I want University of Mumbai to lead all the universities in India." We at SIMSREE are proud to have been associated with a visionary like Dr. Welukar. We hope to continue this association and we would be very glad to help in anyway to make his future endeavours successful.  

SIMSREE Welcomes Batch 2010-2012

We (the 2009-2011 batch) officially welcome the batch of 2010-2011!  The induction programme for the new batch kicked off today with an address to the batch by the Director I/c Dr. M. A. Khan and some of the faculty members of SIMSREE. This was followed by few ice-breaker activities. Over the coming few days the induction committee plans by way of many activities to get the juniors in the groove for MBA. Once again WELCOME TO SIMSREE!!!!!!!!!!!!!!

Thursday, August 12, 2010

Marketing & Me

As I stepped into the exciting field of marketing little did I know that it is more a study of human behavior, a kind of human anthropological study wherein lie the real answers (well, most of the times at least) to most of the questions marketers since ages have pondered upon! It is not just about the art of buying and selling anymore. We as a dignified consumer want an overall experience- after sales services, support, tech updates, the works basically!

“Striking the deal” starts well in advance when the consumer gets all his information beforehand these days. Resources are ample- the Internet, magazines, media, word of mouth, peer circles, the information is out there and it is fast to hit you by- On Your FACE! The point is what you make of it!

As a consumer it is overwhelming sometimes with the kind of new products and services that are hitting the market these days. Everyday there is some new gizmo, a new technology almost smothering our already over cluttered minds. When all this happens is it that a helpless consumer stands there gazing in blank space about this bombardment of information around you? And the answer is a surprising no! As the choices around us increase, we make some rather predictably irrational decisions of buying! There have been an increasing number of studies about what exactly lures us into buying something, a thing sometimes which we really don’t “need”. As any amateur marketer, we were taught that people have needs and wants- well we may be thirsty and refreshing cool water drink could suffice our basic need but a Cool new ad showing our favorite celebrity gulping down a Pepsi makes us want it to satisfy our parched souls! Our aspirations are aroused by subtler instincts like our peer groups following a certain trend, our idol effortlessly carrying out a grotesque task using a certain facilitating product! We have these impulses getting triggered for more than once for making a decision that somehow does not validate at the end of the day.

The catch is we do make some predictably irrational decisions when we buy, and that too unconsciously! Have you ever noticed we always have an anchor price, a model, a prototype in our mind when we purchase anything? Well we haven’t noticed this consciously till now, however it certainly makes sense. Now let me explain what does it mean. An anchor price is like a threshold value entrenched deep in our minds- like the first time you just dropped by while window shopping on your favorite flat screen LCD, you register its price, features – all this time without the intent to do so! Then when we really go to make the real purchase of that much touted flat screen just before the FIFA world Cup, to enjoy our game with a whole new experience we subconsciously compare those already registered features, price when we look at those other new models in the store. This “ANCHOR effect” price and features are wired into our brains once we see that perfect gizmo we want to own. The fact is that the power of the first decision can have such a long lasting effect that it will percolate into our future decisions for years to come.


Socrates once said: “ The unexamined life is not worth living”. The adage holds true to most of our first anchors that we register in our brains until we get wired to them.  These anchors illustrate many choices that we make – from the trivial to the more profound ones!

What also intrigues me that how some marketers show a flash of genius when they want us to sell something which can be something which we may not really need. We always use relativity while taking those supposed important decisions. There was a very interesting study done on supposedly smart set of group of people- Scenario1:A popular magazine subscription is made available with 3 choices, option one: a internet subscription for Rs.600/annum (with access to all the articles since last 10 years), option two: a print subscription for Rs 1250/annum and option three: a internet plus print subscription for Rs.1250/annum. Now what would a clear thinking , rational individual decide in this case: clearly the internet subscription is better than the option two, however the marketer for this magazine has been smart over here with offering us the third option with print along with internet subscription which seems more value for money. Obviously most of these smart people who were a part of this experiment opted for the third option seeking its more value for money goodness offer!

Now in second scenario this same group of smart individuals were given only two options; option one: either the Rs.650/annum internet subscription of the Rs.1250/annum print subscription. Interestingly it was found that most of them unlike in scenario one, in here scenario two opted for the first internet offer which now made more sense! Clearly the marketers knows that we as consumers go through this dilemma most often, hence they make our life simpler with providing us with options which will be easier to choose from. In scenario one, while the print alone offer made little sense, the print+internet offer gave all the more impetus to go ahead and take it up immediately. That is the truth of smart marketing- and the power of relativity!

Another of the most enthralling discoveries for my marketing journey has been that how a completely unassociated, non related, independent group of large people can together paint the reality which is better for most of the times, than a learned focus group specially called upon to present their takes. A huge crowd traditionally has always been thought of being a disturbance in coming up with a certain sane, intelligent conclusion, a huge gathering allegedly, is rather inconclusive in presenting their results in a comprehensive format. However this does not hold true (on a larger scale). World’s biggest market research agencies collect data from distributed independent people  from all across to present their preferences about a certain product, latest TV soap to the latest political campaign! Certainly this industry has grown huge by tapping into this “wisdom of the Crowds” and providing their clients with conclusive research about what really the consumer likes and wants!

These humble observations made on my side are just a stepping stone to this journey which has just begun, many more such facets are yet to be discovered and to be written about! Till then, long live marketing!
- Priyanka Titkare
 PGDBM, Marketing

Wednesday, August 11, 2010

Does Outsourcing Spell the Extinction of In-House HR?


Throughout my first year with MBA, I have heard people, students and professionals alike, disparaging the profession of HRM. It is a common belief that ‘The best and the brightest don’t go into HR’ and when people asked me about what I wanted to specialise in, I have faced various discouraging responses like, “There is no scope in HR”, “HRs do no work” and so on. A popular question most HR aspirants encounter is “Why HR?” A short question that is never easy to answer, at least never to the satisfaction of the interviewer. One such interviewer told me that soon HR departments would cease to exist and all functions would be outsourced. Although I debated passionately, I found myself pondering on whether I was going to be redundant in this field I had chosen.

According to Mary F. Cook & Scott Gildner, "Human resource (HR) outsourcing means having a third-party service provider or vendor administer, on an on-going basis, an HR activity that would normally be performed internally."

HR outsourcing can be classified into two broad categories: (a) Transaction and Administration Outsourcing and (b) HR consultancy. While transaction and administration outsourcing deals with the day-to-day and month-to-month activities like payroll management, employees benefits management, and pension management, HR consultancy is a much more complex process that constitutes management of strategy and policy functions of the organization.

Most of the major economies around the world have undergone deregulation and globalisation wherein the rules of the game have changed. Markets are wide open for entry of new players including well-established MNCs and private entrepreneurs. Technology is changing the business of human resources. Research indicates that an HR department spends 80% of their time in managing tactical and transaction oriented HR operations. If these processes are outsourced then the trained HR staff could be re-deployed to the core process which will add substantial value to the organization. With-in the past decade, HR professionals have embraced technologies that offered freedom from often daunting levels of administrative work. The vendor's investment in technology gave employees better, faster service and cost efficiency making it a winning proposition.

The areas impacted by HR outsourcing in the past include some of the most transaction-heavy functions of personnel. This covers areas such as hiring, payroll processing, health benefits and retirement account management, collections, employee training, and IT areas that support the information and records needed by personnel.

Outsourcing takes on an entirely new meaning, however, when there are viable products in the market offering companies the opportunity to outsource every facet of HR work--including the function itself.  Their marketing strategies have overtaken the heads of HR and are now aggressively directed towards CEOs and CFOs.  Some industry sources believe that outsourcing is the future of HR, thereby quickly resulting in the extinction of in-house HR departments.

While technology has transformed HR and will continue to, technology should be seen for what it really is--a delivery channel. Likewise, outsourced services are not a threat—they are a tool. The HR's challenge is to effectively deploy all available resources. This requires understanding the possibilities and limitations of each service delivery option. In today's global business environment, where competition is fierce and talent is relatively scarce, HR plays a critical role in creating outstanding products and services that create a shared experience of the company by employees.

A popular argument in favor of outsourcing has always been its cost advantage. In a competitive market, many companies are looking for ways to cut costs. Outsourcing has been a popular strategy to reduce operating costs. However there is a pivotal difference between cost and value. No outsourcing arrangement can ever be an effective surrogate for a company's culture--this is why HR needs to be a vital part of the organization.

Rather than being a threat to HR, outsourcing certain non-core functions can be a way to quickly gain a competitive advantage by reducing costs, improving quality and concentrating on the core business. However it is important to note that there are ripple effects and impacts to placing these responsibilities in outside hands. If the staff of a company perceives outsourced HR companies as a threat, internal conflicts could arise. It usually is not a popular move to eliminate internal jobs and switch to a provider service to save money. This could lead to job insecurity and employee dissatisfaction within the company. Outsourcing also increases data privacy risks and the complexity of managing that risk. Even if an internal employee is overseeing the outsourced operation, there are still many issues that can go unnoticed and unaddressed, threatening the security and confidentiality of stored information. 

In the past mainly lower level jobs were outsourced to cut costs, but today almost every profession is in jeopardy; the jobs of accountants, analysts, tax-professionals, architects, attorneys, radiologists, or technical writers, to name a few.  Threats can be seen as opportunities and people are generally known for their resilience in turbulent times.  Whether we choose to perceive outsourcing as a threat or an opportunity depends on our mindset, our actions, and most of all: our approach. An interesting teaching from Buddhism tells us, "As we are the ultimate cause of our difficulties, we are also the solution. We cannot change the things that happen to us, but we can change our responses."  I chose not to be afraid of my career choice and the changing world, but rather to do my best with all the resources that are on offer.

- Cheryl D’Souza
PGDBM HR

Friday, August 6, 2010

Credit Suisse visits SIMSREE Campus

Credit Suisse - Mr. Sandeep Kripalani, MD, Credit Suisse & Head of Prime Services

In today’s world the customer is looking for two things -diversification and customization; said Mr. Sundeep Kripalani, MD Credit Suisse and Head of Prime Services Asia Business Development. He visited the SIMSREE campus on Wednesday 28th July for an interactive session with the students.





Mr. Kripalani talked about the changing roles of private banking, investment banking and asset management – the three core areas of business for Credit Suisse. The boundary between these is blurring very rapidly. The roles of each are also changing like providing a diversified portfolio to a private banking client or giving a personalized service to an investment banking client. Since most of the financial institutes now are not pure-play investment banks or private banks, they already have the infrastructure in place to meet this requirement. The challenge is in deciding who benefits how much from each transaction.

While discussing his own department he explained how Prime Services is the most valued of all departments in an institution like Credit Suisse since prime services gets it revenue directly from clients by way of brokerage. He showed how Prime services can cover more and more functionalities climbing from Trade Booking to Product Development.

Wednesday, March 3, 2010

Reminiscence'10,Alumni Day on 20th March,6.30 pm onwards

Dear Alumnus,



Invitation for a fun- filled evening to rejoice and relive those wonderful days of SIMSREE.


It is time to kindle old memories, meet long lost friends and talk about old times. And also, it is your time to share your new experiences and moments of life.


So we welcome you to the ALUMNI DAY-2010.


REMINISCENCE '10
Events Highlights:
* Dinner with Cocktails
* SIMSREE Leadership Forum
* Live performance by Radio Band
* Musical Fusion by SIMSREE students


Address :
Mahila Vikas Mandal (M.V.M) Banquets,
Opposite Y.B. Chawan Centre,
Jagannath Bhonsale Marg,
Near Mantralaya, Mumbai 400 021.


Directions from CST : http://tiny.cc/Un3nh
Directions from Churchgate : http://tiny.cc/2E0Yd
Please tick the option of include large map to get full map view from the two points.


Contact:
Saurabh Aggarwal  9769683345
Urvisha Dodia        9819935084
Dinesh Agarwal      9324296928
Vidita Shah            9870570399
Saagar Vijan          9892699228
Archit Bansal         9920700450
Varun Doshi          9372992465
Rohit Khot             9820893928

Sunday, February 28, 2010

SIM'ergence 2010

ABOUT SIM'ergence:

SIM’ergence is a word derived by combining SIMSREE (Sydenham Institute of Management Studies, Research & Entrepreneurship Education) & convergence. It symbolizes an effort of SIMSREE to provide an interactive platform to combine ideas & thoughts by corporate’ who are stalwarts in their area of expertise.
This years’ corporate event summit SIM’ergence 2010 is held in collaboration with Indian Merchants’ Chamber (IMC).

DETAILS ABOUT SIM’ergence 2010:

‘India Today: A storehouse of untapped Potential’

India, one of the rapidly growing economies in the world, is a host of number of economic activities. In spite of its robust growth, India is said to house a huge untapped potential. Tapping this potential is the need of the hour for India in order to sustain its growth. What can India do to become a developed nation by identifying the potential?

‘Emerging SMEs, Energizing India’

India has nearly 3 million SMEs, which account for almost 50% of industrial output and 42% of India’s total exports. SMEs contribute around 18% to GDP of India. As most of the developed economies struggle to recover from the sub prime shock, SMEs can be very instrumental in propelling India in the league of the developed nations. What lies ahead for the SMEs who already are playing a vital role in the Indian economy?


Event Details:

Date: 11th March, 2010
Venue: BSE Convention Center
Timings: 09.30 am – 05.00 pm

Guest of Honour:

His Excellency Shri K. Sankaranarayanan – Governor of Maharashtra

Keynote Address:

 Mr. Ajay Piramal, Chairman Piramal Enterprise.
Guest of Honor:
• Address by Shri. Rajesh Tope, Hon'ble Minister, Higher & Technical Education, M.S.
Corporate Speaker:
• Address by Shri. Dilip Dandekar- President-elect IMC, Chairman and MD (Camlin Limited)

• Shri J.S.Saharia – Principal Secretary for higher & Technical Education, M.S.

Panel Speakers:

Panel: ‘India Today: A storehouse of untapped Potential’

 Mr. Suresh Kotak – Chairman, Kotak & Co. (Ltd.)
 Mr. G. Chandrashekhar - Chairman, Agri Business & Food Processing committee (IMC) & Associate Editor, The Hindu Business Line
 Mr. Amarjeet Singh - CIO of Indiabulls
 Mr. Girish Agrawal – Director, DNA Money *

Panel: ‘Emerging SMEs, Energizing India’

 Mr. Manish Dhameja- MD Standard Chartered.
 Mr. S. Venkataraman - Senior Director - Research, CRISIL
 Mr. Deepak K. Doshi – President Indian Small Scale Paint Assn. Star Paint & Oil Industries*
 Mr. Shailesh Haribhakti - Managing Partner, Haribhakti & CO.
 Mr. Sanjiv Saraff - Vice President ICICI Securities Limited*
 Mr. Ashwin Merchant - Founder & Director, Marketing Klinic (World Plus)*

(*- Tentative)

Expected Audience: 500 (A mix of corporate & students across India)

Contact details for SIM’ergence 2010:

Sanket Chatwani - +91 9819 277 625
Vinay Deshmukh - +91 9920 922 939
Tushar Bansode - +91 9820 597 490

Corporate Events Committee
Sydenham Institute of Management Studies, Research & Entrepreneurship Education

Registration Fees:
For Corporate: Rs.700/-
For IMC Members: Rs.500/-
For Students: Rs.300/-