The junior batch of SIMSREE was privileged to have a guest lecture with Mr. Samir Gupte, President and Country Head at O&M on the 11th of February. Mr. Gupte took a lecture on Rural Marketing, with a focus on the strategies used by HUL. It was a very informative session as Mr. Gupte started out by explaining what the rural market is like, what the difficulties in communication are etc.
Many innovative ideas were discussed, like the...
